2019 Over-The-Counter Statistics

Why should you consider an over-the-counter supplemental benefit for your Medicare Advantage members?
The numbers don't lie.

Offering your members enhanced access to OTC products can reduce financial strain on other healthcare costs:
healthcare savings

The OTC benefit is steadily rising in popularity, with a significant uptick in 2019:

market penetration


Seniors are shopping for supplemental benefits, and an offering like OTC can have an impact on your enrollment:




*This analysis from Pareto's Spotlight technology compared the most recent year-over-year data giving a snapshot of how the OTC benefit affected enrollment for existing plans for the 2019 year. This data set excludes new health plans and plans that exited the market.


Partnering with a leading solution provider supplying an end-to-end solution can also impact those enrollment numbers:



2019 convey increase

MiramarOTC_Miramar-OTC 2


1 Pareto Intelligence, 2019 MA Enrollment Analysis

2 HealthScape Advisors, "The Rise of Over-the-Counter (OTC) Programs in Medicare Advantage Plans"April 2019

3 Consumer Healthcare Products Associate, White Paper: Value of OTC Medicines to the US Healthcare System , March 2019